Collins Carpet Cleaning Leans on Trade Certification in Lewiston

Collins Carpet Cleaning, based in Lewiston, Maine, built its pitch around trade certification rather than general cleaning experience. The company's website says its technicians are certified through the Institute of Inspection, Cleaning and Restoration Certification, known as the IICRC, and that the company also belongs to Business Network International.

Six services, two different customer bases

The company's website lists six core services: carpet cleaning, area rug cleaning, floor restoration that includes VCT strip-and-wax work, upholstery cleaning, wood floor cleaning, and tile and grout cleaning. It splits its carpet cleaning pitch by customer type: the residential version, it says, is built around keeping a household and its pets comfortable and healthy, while the commercial version relies on stronger equipment to stand up to heavier foot traffic and steadier wear.

A maintenance schedule built into the sales pitch

Collins Carpet Cleaning's website answers a recurring question directly: for a home, it recommends a professional cleaning once a year at minimum, moving to twice a year where pets, kids or allergy sufferers live in the house, while a business should plan on three to six months between visits given its heavier foot traffic. The company says that schedule helps preserve carpet, improve indoor air quality and avoid costly replacement down the line.

Addressing hesitation up front

The company's website spends space answering objections before a customer raises them. It says what it uses in the home will not harm kids or animals, carries no harsh chemicals and leaves no strong residue behind, and that carpets typically need only a few hours to dry afterward. It also says it will move light furniture and small items during a visit, and asks customers to relocate larger or delicate pieces themselves or arrange it in advance. For old stains and odors, the company says its treatment breaks apart grime that has sat for years and gets rid of the smell at its root, though it tells customers some older stains may need extra passes to clear.

The company's website lists its location as Lewiston, Maine, and its credentials as IICRC certification and Business Network International membership.

More about the company at collinscarpetcleaning.com.