ZyG Launches Score to Rank Online Brands, Backing 500 With Media Cash
The Tel Aviv company, led by former ironSource founders, said it will spend about $10,000 per selected brand to test demand with American shoppers.
· 1 min read
ZyG, a Tel Aviv-based e-commerce software company, introduced a rating system on October 13, 2026 that it says can flag consumer brands capable of reaching hundreds of millions of dollars in yearly online sales, according to a company announcement distributed by PR Newswire.
The rating, called the ZyG Score, begins with a free automated assessment of a brand's market position, available to any online seller with at least $1 million in annual internet sales. ZyG said hundreds of AI agents review rival websites, advertising, pricing, reviews, social activity and traffic, combined with purchased data sets and the firm's own benchmarks.
The 500 companies that rate highest move to a live trial in which ZyG builds positioning, creative, offers and a storefront, then runs the package in front of American shoppers for roughly one week. ZyG said it will put up about $10,000 per brand for the advertising behind each trial, and will measure conversion, acquisition cost and engagement to project customer lifetime value.
Top scorers can be invited to become what the company calls Scale Partners, with ZyG handling marketing, retention, support and logistics and lending against its forecasts to cover customer acquisition.
ZyG said 0.2% of e-commerce businesses pass $100 million in annual sales. Its leadership includes members of the ironSource founding team, which listed on the New York Stock Exchange in 2021.
This story was first reported by PR Newswire.
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